MBPD

We built this website from the ground up using WordPress, the industry’s leading open-source content management system, and powered its e-commerce engine with WooCommerce. Leveraging WordPress provided a flexible, SEO-friendly platform that we could fully customize to reflect MBPD’s brand identity. With WooCommerce, the site became a powerful online store capable of showcasing metal building products—with features like product listings, variations, shopping cart, secure checkout, and tailored functionality suited to their business needs. This tech stack ensures MBPD fully controls, scales, and owns their platform, while providing a seamless user experience for both trade professionals and DIY customers.

The industry for MBPD is Metal Building Products & Construction Hardware, specializing in supplying metal building materials across Australia—such as Colorbond sheeting, flashings, purlins, top hats, roller doors, fixings, shed brackets, and shed plans

This project was developed on a monthly basis, with ongoing design, development, and optimization carried out over the course of the engagement period.

Australia serving customers nationwide with a focus on locally tailored solutions and compliance with Australian market standards.

Working with Infinite Innovate on my new website Metal Building Products Direct (www.mbpd.com.au) was an excellent experience. They understood my requirements clearly and turned them into a stylish, easy-to-use, and responsive website. The design is attractive, professional, and very effective for my business needs. I truly appreciate their hard work and recommend them without hesitation

AREA OF IMPROVEMENT

MBPD needed a robust, easily navigable e-commerce platform to properly showcase their extensive range of metal building products. The challenge was to deliver a professional online store with clear product categories, variation support, fast performance, and strong online visibility. MBPD partnered with our team to design and build a solution that addressed these needs and supported their growth ambitions.

SOLUTION

Custom Website Development from Scratch:
Built the MBPD site fully from the ground up using WordPress and WooCommerce, ensuring flexibility and scalability for managing a large catalog of construction products.

UI/UX Design:
Created a polished, professional user interface tailored to the construction supplies market, making product browsing and selection intuitive, especially for contractors and trade professionals.

WooCommerce Integration & Customization:
Configured WooCommerce to handle both standard products and variations (size, color, specifications), with clear SKU management, pricing, stock levels, and styling. Custom filtering and search options were added to help users find the right products quickly.

SEO & Performance Optimization:
Optimized product pages, metadata, and site architecture to rank better in search engines. Additionally, performance enhancements ensured fast load times, crucial for serving the often image-heavy product pages.

Responsive Design:
Ensured the site was fully responsive across desktop, tablet, and mobile, supporting tradespeople and customers who may browse on a range of devices.

Ongoing Support:
Provided monthly updates, performance monitoring, security maintenance, and product catalog enhancements to keep the site efficient, updated, and aligned with MBPD’s sales objectives.

RESULTS

Delivered a high-performing, polished e-commerce platform where MBPD could prominently display and sell their metal building range online. Customers benefited from smooth navigation, clear product categorization, and quick checkout. SEO improvements improved visibility and drove more relevant traffic. The scalable structure allows for continued growth in product range and expansion across Australia.

CONCLUSION

From concept to launch, we worked closely with MBPD to ensure the website encapsulated their brand identity and operational needs. MBPD’s vision led the project, and we were proud to deliver a fast, secure, and trade-friendly online store. This collaboration not only strengthened their digital presence but also established a robust foundation for their continued expansion in the Australian construction supply market.